Do Billboards Still Work in Real Estate? The Impact of Our Hudson County Campaign


Do billboards still work in real estate?


Yes, billboards can still be highly effective in the Hudson County real estate market when paired with smart, localized marketing strategies. At The Jill Biggs Group, our recent billboard campaign showed exactly how bold, creative advertising can generate buzz, attract attention, and lead to real conversations with buyers and sellers.

The Jill Biggs Group Billboard Hudson County NJ

The Jill Biggs Group billboard in Jersey City, NJ


Why Billboards Still Matter in Hudson County Real Estate


You might wonder if a billboard can compete with Instagram ads, TikToks, or Zillow listings. In Hudson County, the answer is yes. Billboards provide something digital ads can’t: constant visibility in high-traffic areas like the Hoboken PATH station, the Pulaski Skyway, or major corridors through Jersey City. When thousands of commuters see the same message daily, it sticks. And in a competitive market, that visibility matters. According to the Outdoor Advertising Association of America (OAAA), 71% of people often look at billboard messages while driving — proving the medium remains powerful in local marketing.


Why The Jill Biggs Group Launched Our Billboard


The Jill Biggs Group is the #1 real estate team in Northern New Jersey, with nearly $2 billion in sales. We’re known for pushing boundaries in marketing — from viral social media campaigns to cinematic property videos. The billboard was a natural extension of our brand. We wanted to prove that Hudson County real estate marketing could be bold, witty, and memorable. And most importantly, we wanted to show sellers that when you work with us, your listing gets more than the standard treatment.


The Creative Approach: Standing Out in Hudson County


Most real estate billboards look the same — agent headshot, phone number, and a generic slogan. We flipped the script. Our message tied real estate to everyday experiences in Hoboken and Jersey City, using humor and sharp design to grab attention. Instead of blending in, our billboard sparked conversations. People didn’t just see it — they talked about it, shared it on social media, and tagged friends.


The Reaction: Social Buzz and Community Chatter


Almost immediately, the campaign caught fire. Hoboken and Jersey City residents sent us screenshots of the billboard with captions like, 'Did you see this?' On Instagram and TikTok, the post was shared hundreds of times. Even agents on our own team began using the billboard as an icebreaker with new clients. In a market where standing out is everything, this billboard proved impossible to ignore.


The Results: Real Numbers and Real Impact


The results were more than just impressions — though those were impressive too:

·       • Over 217,000 views in the first month (internal campaign analytics)

·       • Thousands of engagements across Instagram, Facebook, and TikTok

·       • Multiple listing appointments tied directly to people who saw the billboard

·       • A measurable increase in local brand recognition across Hoboken and Jersey City


For you as a seller, this translates into one thing: when your home is marketed by The Jill Biggs Group, it doesn’t just get listed — it gets noticed.


What This Means for You as a Seller


When you list with The Jill Biggs Group, you’re not just hiring an agent to upload your home to MLS. You’re partnering with a full-scale marketing team that brings local knowledge, bold strategy, and innovative campaigns. Our billboard campaign is just one example of how we go beyond the basics to make sure your property gets maximum exposure in the Hudson County real estate market.


Hudson County Real Estate Market Insights


As of mid-2025, the median sales price in Hoboken hovers around $850,000, while Jersey City averages closer to $720,000 (Zillow Market Data, 2025). Inventory remains tight, with days on market averaging under 30 days for well-priced homes (New Jersey Realtors®, 2025 Market Report). In this competitive landscape, your marketing matters more than ever. A property that gets extra attention often sells faster and for a stronger price.


A Note on Compliance and Professional Guidance


All real estate advertising, including billboards, must comply with the Fair Housing Act, RESPA, and state-level regulations. The Jill Biggs Group adheres strictly to NAR’s Code of Ethics and the New Jersey Real Estate Commission’s advertising policies. If you have specific questions regarding legal, financial, or tax matters tied to selling your home, we recommend consulting with licensed professionals in those areas.

Ready to Market Your Home Boldly?


Our Hudson County billboard campaign wasn’t just an ad — it was proof that creative, community-driven marketing works. If you’re thinking about selling your home in Hoboken, Jersey City, or anywhere in Hudson County, you deserve a team that knows how to get buyers talking. The Jill Biggs Group is ready to put our expertise, local knowledge, and proven marketing strategies to work for you.


Contact The Jill Biggs Group today to schedule a home valuation and see how our bold approach can help you sell with confidence.