What Buyers Are Looking for in Hoboken and Jersey City Right Now

The 2025 Edition, Straight from the Streets

At The Jill Biggs Group, we talk to buyers all day long. We hear what they actually want, what makes them light up during showings, and what’s on their “dream home” vision boards—yes, even the imaginary Pinterest ones.

So if you’re thinking of selling (or just nosy—we see you 👀), here’s what today’s buyers are looking for in Hoboken and Jersey City right now.

1. Bright, Modern, and Move-In Ready

Today’s buyers are busy. They’re juggling work, life, and whatever their dog’s latest food allergy is. So when they walk into a home that feels fresh, modern, and well cared-for, it’s an immediate yes.

Think natural light, clean lines, updated finishes, and layouts that just flow. You don’t need to gut renovate—sometimes it’s as simple as a coat of paint, new lighting, or swapping out that tired old vanity.

Pro tip: If it feels light, bright, and low-effort to live in, you're already ahead.

2. Any Kind of Outdoor Space (Yes, Even a Balcony)

Buyers are craving a little slice of sunshine—even if it’s just a corner balcony or access to a shared rooftop. A place to sip coffee, read a book, or water a few too many plants? That’s a win.

From backyard patios in The Heights to skyline-view terraces in downtown JC, outdoor access is high on the wishlist.

3. Closets with Actual Storage Power

Whether it’s for coats, luggage, or that ever-growing stash of Trader Joe’s tote bags, buyers want storage that works. Walk-ins are gold, but smart built-ins or well-placed organizers go a long way.

We’re seeing more and more people prioritize practical space—because no one wants their Peloton sharing a bedroom with the winter jackets.

4. In-Unit Laundry Is a Must-Have

It’s not glamorous, but it is essential. In-unit laundry is one of the top non-negotiables for buyers across Hoboken and Jersey City. No one’s looking to drag their laundry bag down the block anymore. If you’ve got it, shout it from the listing headline.

5. Parking or a Clear Parking Plan

While walkability is key (more on that in a second), many buyers still want the option to own a car. A dedicated spot? Ideal. But buyers also appreciate knowing the lay of the land—whether that means garage options nearby, transferable leases, or street parking that doesn’t require a prayer and a parking fairy.

6. A Truly Walkable Location

We’re not talking “sort of close to the PATH” walkable. We mean actually-close-to-your-favorite-coffee-shop walkable. Proximity to transit is huge, but so is the lifestyle that comes with it. Buyers want to step outside and grab dinner, hit a Pilates class, or pick up wine without needing an Uber.

7. Modern Construction with a Little Personality

New construction is still trending, especially for first-time buyers, but it’s not just about shiny finishes anymore. Buyers love buildings that feel thoughtfully designed—where the layout makes sense, the rooms feel spacious, and there’s a little character mixed in with the modern.

Things like high ceilings, big windows, and functional floor plans still steal hearts.

8. Smart Amenities and Reasonable HOAs

Buyers are happy to pay HOA fees—if they feel like they’re getting value in return. Think: elevators, gyms, concierge service, package rooms, rooftop decks. It’s less about luxury and more about lifestyle convenience.

9. A Home That Tells a Story

More than ever, buyers want to feel something. A vibe. A vision. A sense that this isn’t just another condo—it’s their future home.

That’s why we don’t just list properties. We market experiences. From expert staging to cinematic video to sharp social storytelling, we create emotional connections that convert.

TL;DR?

If you’re planning to list your home in Hoboken or Jersey City, know this: buyers are ready, willing, and looking. The key is knowing how to position your home so it checks the right boxes—and stands out in the right ways.

That’s where we come in.

Let’s talk about how to prep, price, and promote your home so buyers can’t stop thinking about it (in a good way).

Because with the right strategy, the right marketing, and the right team behind you…

your home becomes the one.

Are you following us on Instagram? We post sneak peeks of new listings, local tips, behind-the-scenes moments, and the occasional real estate meme—because selling homes should be fun.

📲 Follow along @jillbiggsgroup